Technology and Marketing Real Estate Certification Day-2

Description

The REALTORS Essential Technology Toolbox (2CE)

As a REALTOR it can be intimidating trying to figure out what technology solutions you should choose to run your business.  Wouldn’t it be awesome to be able to go to your favorite tech store with a true geek?  

Then you need to attend this session as Craig Grant will be your personal technology shopping assistant and help you choose the best hardware (computers, phones, tablets, cameras, accessories, etc.), software (CRMs, Forms & Contract Management, cloud storage, etc.), apps and more to improve your real estate business. 

In this session, you will learn how to: (1) Identify the best hardware solutions that meet your business needs & enhance your customer service, (2) Identify the best software and apps that meet your business needs & enhance your customer service, (3) Identify the best tools that will protect your business while ensuring optimal customer service.

Run Your Business on Google and The Cloud (2CE) 

The Cloud is the key to being a modern business in a multi-device mobile world.  And no one offers a better & more secure cloud-based solution to run your business than Google. 

In this session, each student will learn how to leverage the cloud and the Google ecosystem to help them reduce their business operating costs, improve their work efficiency, communications, and more.

In this session, you will learn how to: (1) Identify how Google’s cloud-based solutions could improve processes and efficiencies while reducing operational costs in your real estate business (2) Identify cloud-based solutions that could improve processes and efficiencies in your business (3) Relate how you could leverage certain cloud-based solutions to improve collaboration, communication, and service with your clients &/or team members.

How Technology Can Ruin Your Business (2CE)

Data Security, Tech Management & Safety for REALTORS. 
It is no longer a secret that with the proliferation of Wire Transfer Fraud, Listing Scams, and many other digital schemes, the real estate industry has become a major target for hackers and fraudsters.  They realize REALTORS¨ are often involved in large transactions and gathering valuable information and typically don't have the proper training, tools, or resources to do so.  In this session, you will learn how to assess what current cybersecurity weaknesses you may have, how to protect yourself and your clients with very easy to implement low tech solutions, and how to navigate several laws, NAR policies, and more to ensure you and your clients survive this perilous digital world. 

In this session, you will learn how to: (1) Relate how the real estate industry has become a target for hackers and fraudulent digital schemes, (2) Identify how to protect your clients from cyber threats that target the real estate industry, (3) Demonstrate how to be compliant with the state & federal laws and NAR policies that can negatively impact your business and your clients.