Making Green by Selling Green - VIRTUAL CLASS

Description

In today’s world, with the largest home-buying generation in history putting a priority on energy efficiency, walkable communities, and smart homes.

This course will help you to become a more specialized, effective real estate professional. You will learn to distinguish between different “green” concepts so you can teach your customers how they can live an “eco-conscious” lifestyle within any budget. The course provides “green” renovation options such as xeriscaping, Energy Star appliances, and solar products.

We will go over practical things anyone can do to make their home more energy efficient and sustainable; things that are inexpensive to implement but could result in significant savings. Once you as a real estate professional, know how to recognize these features in a home (or ask the right questions to highlight energy efficient aspects of a house) you can use this information as a marketing tool for selling and as selling points for a Buyer.

At the end of this class, you will also be able to advise Buyers on retrofits or remodels they can make to an older home to make it more resource efficient. In addition, by emphasizing the importance of accurate identification and description of these features you will learn marketing techniques that will keep you from violating NAR’s Code of Ethics.

Instructor: Linda Olson